Plants in your store or showroom, it may seem like an unnecessary expense to you. But you better think otherwise. It has been scientifically proven that plants influence the purchasing behavior of customers in a positive way. Customers spend more time in a plant-rich store or showroom and also spend more money. In other words, plants are an investment that pays off quickly.
Buying the right plants for your store or showroom?
Plants create a convivial atmosphere in the store and showroom and promote buying behavior
As a customer, where would you prefer to store? In a bare space where there are only products on shelves and billboards? Or a retail space where there are plants between the shelves that brighten up the whole store? That second option of course! As a store owner, it is therefore very important to bet on plants for your retail space. After all, they can fuel buying behavior.
A study by research firm Consumatics shows that visitors spend as much as 38 percent more time in a retail space decorated with plants. This is mainly because plants create a homey and convivial atmosphere in the store or showroom. Plants calm people down.
The same Consumatics survey found that 17 percent feel safer and more satisfied in a retail space decorated with plants. They feel calm and safe and have no reason to leave the store quickly. Plants completely bring the space to life. So not only do they look beautiful, but they also serve a purpose.
Plants smell good and fragrances attract customers
There is another reason why plants promote customer buying behavior. Plants, especially flowering plants, bring with them a pleasant fragrance. And that, too, causes people to store more and longer. In many modern shopping centers, therefore, fresh fragrances are artificially diffused.
Those who can respond to the feelings of potential customers win customers. Plants are possibly the easiest way to do that.
Subdividing store with plants
A fun way to use plants in your store is by using them as room dividers. Want to separate two sections of your store? Then do so with a series of plants placed in tall (or low) flower pots. This way you not only provide more greenery, but also more overview – and thus shopping comfort – in your store, especially in combination with signs. Hurried customers will find what they are looking for faster that way. And you also add some greenery while doing so. A win-win, if you have the space for it.
Cleaner air thanks to plants in a retail space
And, of course, plants also improve the air quality in your retail space. Plants produce oxygen and filter toxins from the air. In other words, they create a healthy shopping environment, and your customers – and the employees in your store – will certainly appreciate that.
Tips for plants in a retail space
Is the retail space rather small and you have little room for plants in the store? Then you should bet on verticality. Plant walls are totally in. We attach the plants to panels that we hang one above the other on the wall. So the plants hang on the wall and do not take up any floor space.
Also, are walls not an option because your store is full of shelves? Then hanging plants are an excellent alternative. They take up absolutely no space, add a trendy touch to the interior and they add dynamism to the space.
Interested in plants for your retail space or showroom? Any Green is happy to help!
Clearly, plants do have an impact on customers’ buying behavior. Potential buyers will feel more satisfied and secure in your store when there are plants and also spend much more time there. That results in more purchases and more profit for you.
At Any Green, we’d love to help you dress up your store with plants! We listen to your needs and carefully select plants that fit your store and interior style. Contact us for an appointment.
